|PORN STAR: THE LEGEND OF RON JEREMY|
Marketing & Promotions Sponsorship Opportunities
"PORN STAR: The Legend of Ron Jeremy" is the new, critically acclaimed
feature film that explores the life of the world’s most famous adult film
star: Ron Jeremy. However, this film is not about porn, but about one of
the most recognizable faces in America today, Ron Jeremy. Ron Jeremy is a
true legend to many, especially the 18-35 year old male demographic.
Presently, Ron Jeremy has been travelling the nation to promote this unique
film. He will continue to travel with the film from state to state, with a
primary focus of major college markets.
Although Porn Star is enjoyed by a broad movie-going audience, the primary
audience is 18-35 year old males. Our research exit polls prove the male
audience is the primary group watching this movie (see Exit Poll data
enclosed). As Porn Star and Ron Jeremy roll out nationwide to the major
college marketing in 2002, an unlimited potential exists for sponsors to
reach this elusive male demographic.
Venue Banner Space
In addition to his prolific film career, Ron’s principle career is Master
Ceremonies (MC) at events, major rock band concert introductions and
stand-up comedy. In each of the 50+ markets, Ron is booked in a comedy
club/bar/nightclub venue with an average capacity of 500 persons. Most of
these venues are 21+ and attract 21-35-year old patrons. In major markets,
Ron typically attracts crowds in excess of 2,000 people for his stand-up act
(multiple shows). Banner and other signage space is available in each of
the venues that are included in this tour.
Host Apparel Branding
Ron Jeremy may be adorned with apparel with your logo and or promotional
message during the 50+ market tour.
A select few sponsors will have the opportunity to host Ron Jeremy at their
own event of choice during the year to promote their own product, MC a
company event, host an autograph session, or just to generate publicity.
EVENT PHOTOGRAPHY (PARTY PICTURES)
Photos Viewed and Ordered:
At the main event in the 50+ markets, a professional event photographer will
be present to take party pictures of attendees. At an event with 500
attendees, event photographers typically shoot 150 frames. The photographer
will hand each person photographed a card with the website where the photos
can be viewed and purchased. Traditionally, this service generates
significant web traffic and many photo orders, each of which is for an
average of 3 photos. When the photos are printed and mailed to those who
place orders, a 1" x 1" logo is digitally embossed on the photo. In order
to complete the request for the photos, recipients must complete a brief
survey with your questions (including email, address and demographic data
capture). Most people display their photos or show them to others. The
brand identity included on the photo receives the benefit of being
associates with the fun time had by all at the event.
50 events x 150 frames x 20 viewers per frame = 150,000 viewers
Pre-Paid Photo Orders:
A sponsor may pre-purchase photos from the 50+ events to be given away by
Ron Jeremy during his acts. Ron announces to the attendees that your brand
is buying 25 people their first 2 pictures each from the event. Cards are
handed out containing your logo and promotional message (business card size)
along with the URL and code the recipients enter to process their order for
free. The recipient logs on to the website, chooses the photos and enters
the code in lieu of payment. The photos that arrive are embossed with your
1" x 1" logo along with a pre-preprinted 3"x7" 70# flyer insert (client
SPRING BREAK MUSIC, VIDEO AND INTERNET ECD SAMPLER
The Spring Break eCD sampler is a custom printed and cased CD that can be
placed in a computer CD ROM drive (either Mac or PC) or an audio CD disc
player. The eCD will contains up to 16 of the hottest new music tracks, 30
photos or ads, digitized videos/movie trailers and up to 27 web site links.
The visual components of the eCD can also include HTML programming. The jacket
that contains the eCD has a graphic representation of the contents plus
three 4-color ad panels. The eCD also contain logos and graphics.
The 50,000 eCD samplers will be given out to college Spring Breakers in 21+
bars and nightclubs in the 6 hottest spring break destinations for 2002:
Panama City, Daytona Beach, South Padre Island, Cancun, Mazatlan and Cabo
San Lucas. An eCD will also be included in the Fraternity Survival Kits as
well as a giveaway at each stop during Ron Jeremy’s personal appearance
Film Release Flyers: 150,000 (can be customized for each market)
An average of 3,000 flyers will be distributed hand-to-hand in each of the
50+ markets for a total of 150,000. Logo space is available on these
The film’s official website, www.ronjeremy-themovie.com, has been receiving
250,000 unique visitors per month. Banner space is available on the site
throughout the promotional period and beyond. The promotional is expected
to run between January and December 2002.
Numerous print ads will be places in each of the 50+ markets to support the
release of the film. Logo space and/or promotional message space is
available on these ads:
Total circulation of 320,000 copies x 50 markets = 1.6 million copies x 2
readers per copy = 3.2 million impressions.
- College newspapers: at least 2 papers per market
- Newsweeklies: at least 2 papers per market
- Daily newspapers: at least 1 paper per market
Street Team Samples: 250,000
A street team will be hired in 50+ markets to distribute flyers to promote
the film. The focus of their hand-to-hand distribution will be the
18-25-year old demographic. The Street Team can distribute product samples,
coupons or other flyers during this time. Up to 5,000 units can be
distributed per market.
Fraternity Survival Kits:
College fraternity survival kits containing various products appealing to
the college market will be mail to the largest 1,000 fraternities in the
U.S. in late January. Additional kits will be distributed during the 50-stop
personal appearance tour to area fraternity contest winners.
We can work with your marketing or brand team to develop other customized
18+, 21+, college and young-adult opportunities. We’re used to thinking and
working outside of the box and can, if required, create an entire program
around your needs.
Other opportunities include:
Ron is a celebrity guest on at least two radio
station peak-time shows at the opening of each of the 50 market.
- Film trailers/commercials on cinema prints, video/DVD and television/cable
releases, either domestic, international or both.
- Front or back end credits on any of the above
- Radio plugs by Ron Jeremy.
For more information or to discuss promotional opportunities please contact
Tim at (310) 450-1220.